About Us


In the 1980s, scientists, entrepreneurs, journalists and environmental protection advocates came together and laid the foundations for the creation of the first NGO to defend the last remnants of Atlantic Forest in Brazil, the SOS Mata Atlântica Foundation. The organization’s environmental conservation concept, established in 1986, focuses on a twofold goal of training the populace and disseminating knowledge about the biome. The Foundation also represents a landmark in the evolution of the country’s environmental movement.

The history of the SOS Mata Atlântica Foundation is the result of permanent mobilization and has been built through investments in knowledge, education, technology, public policy and networking to consolidate the Brazilian environmental movement.

Check out the timeline for the landmarks of the SOS Mata Atlântica Foundation history, its battles and main achievements:

1986 – Creation of the SOS Mata Atlântica Foundation.

1987 – Launching of “They’re Taking the Green from Our Land” campaign, which became one of the hallmarks of the environmental movement in Brazil.

1988 – Ratification of the Federal Constitution, which recognizes the Atlantic Forest as “national heritage”.

1989 – Launching of the first Environmental Agenda submitted to presidential candidates.

1990 – Publication of the First Atlas of the Atlantic Forest Remains, in partnership with INPE and IBAMA, sponsored by Bradesco Credit Cards.

1991 – Implementation of the Atlantic Forest Biosphere Reserve in several Brazilian states. Launching of the Campaign to Clean Up the Tietê River, which gave rise to the Pro-Tietê Union Nucleus and the Waters Network. Launching of the Atlantic Forest Action Plan, designed by Ibsen de Gusmão Câmara.

1992 – SOS Mata Atlântica participates in Eco-92. Creation of the Atlantic Forest NGO Network.

1993 – SOS Mata Atlântica launches the SOS Mata Atlântica Bradesco Visa credit card, an important affiliation mechanism.

1994 – Donation of the first native plant nursery to the Agricultural School of Iguape (SP).

1995 – Launching of the Campaign “Bring Your Friends to SOS Mata Atlântica”. The Foundation holds a “Press and the Environment” seminar.

1996 – Creation of the Lagamar Eco-tourism Cluster. Launching of the “Breathe São Paulo” Campaign, to combat air pollution in São Paulo.

1997 – First regulation of a sandbank in the State of São Paulo. Launching of SOS Mata Atlântica Volunteer Program for training, activism and mobilization.

1998 – The Muriqui Prize is awarded to SOS Mata Atlântica by the National Council of the Atlantic Forest Biosphere Reserve

1999 – Creation of the Alliance for Atlantic Forest Conservation in partnership with Conservation International (CI-Brazil). Occupation of the National Congress by 250 children with drawings and messages on behalf of the Atlantic Forest, after a campaign implemented in 13 capital cities.

2000 – Launching of the Atlantic Forest Reporting Award. Creation of the Clickarvore (Click-a-tree) Program. Preparation of the first Environmental Platform for Municipalities, Mayors and City Councilors.

2001 – Launching of the Planting Citizenship Program for training both business and school volunteers. Launching of the campaign “Make Laws with Your Own Hands – Sign up on behalf of the Atlantic Forest”, for the adoption of the Atlantic Forest Bill, in partnership with the Atlantic Forest NGO Network.

2002 – Creation of the Atlantic Forest Private Natural Heritage Reserves (RPPN) Support Program. Creation of the Union for the Atlantic Forest Fauna, in partnership with the National Network to Combat Wild Animal Trafficking.

2003 – Approval of the Atlantic Forest Act.

2004 – Creation of the Forests of the Future Program. Implementation of the Parliamentary Atlantic Forest Observatory. Launching of the Lucky Bradesco SOS Mata Atlântica capitalization bond.

2005 – First edition of the “Long Live the Forest” event held at Ibirapuera Park, in São Paulo-SP.

2006 – Approval of the Atlantic Forest Act by President Luiz Inácio Lula da Silva, after 14 years of debate. Creation of the Atlantic Coast Program.

2007 – Launching of the Atlantic Coast Fund to support the activities of ICMBio in Protected Marine Areas. Establishment of the SOS Mata Atlântica – Brasil Kirin Center for Forest Experiments.

2008 – Inauguration of SOS Mata Atlântica Community Nurseries in Piracicaba (SP) and Campinas (SP). Launching of the Alliance for Marine Conservation in partnership with CI-Brazil.

2009 – Launching of the project “The Atlantic Forest is Here”. Campaign “Pee in the Shower” is launched and supported by thousands of people in Brazil and worldwide.

2010 – Publication of “Planting Citizenship”, a guide for environmental educators. Several demonstrations held in Brazil against changes in the Forest Code. Launching of the Atlantic Forest Connection social network and of the Vá de Galinha (Go by Chicken) campaign.

2011 – Launching of the “My As” Campaign (In Portuguese: Meu Ar, Minha Água, Minha Árvore, Meu Ambiente, Mata Atlântica – My Air, My Water, My Tree, My Environment, Atlantic Forest). Interactive exhibition “Your Forest, Your Home” celebrates the Foundation’s 25th anniversary.

2012 – Launching of “Mangroves Make a Difference” campaign. The Foundation wins the GreenBest Award in the NGO category. Launching of the publication “25 Years of Mobilization.”

2013 – Pedro Passos takes over as President, following 22 years under the leadership of Roberto Klabin. The Foundation now operates on three fronts: Ocean, Forest and Urban Environments. Inauguration of the Urban Project. Creation of the Juatinga-Cairuçu Fund. Launching of the “Damn It Campaign”, to discuss environmental engagement.