The Forest Restoration initiatives of the SOS Mata Atlântica Foundation are among the most significant contributors to rehabilitating Brazil’s Atlantic Forest, with nearly 44 million native trees planted. At Rock in Rio 2026, in partnership with Heineken®, we are bringing the Atlantic Forest into the City of Rock.
In the last 25 years, almost
44 millionnative trees have been planted
Between 2000 and 2025, we started the restoration of nearly
24 thousandhectares
The Tree Nursery has already produced
7.5 millionsaplings from 2008 to 2025
One of the most biodiverse biomes in the world, the Atlantic Forest is also the most threatened in Brazil, with only 24% of the original forest remaining in fragmented pieces, and just 12.4% consisting of mature, well-preserved forests.
Deforestation of this biome directly impacts issues such as water supply and climate regulation for the majority of the Brazilian population.
The result is a young forest ecosystem with high biodiversity
Our restoration and research site in Itu, São Paulo, where our headquarters are located
At the CEF, the SOS Mata Atlântica Foundation brings nursery, research, and field restoration together in one place. Where there was once pasture, a young and diverse forest now grows — a demonstration site to test planting models, species, and techniques later applied to restoration projects across the biome.
In partnership with Heineken®, through the Green Your City platform, SOS Mata Atlântica brings a green pocket into the biggest music festival in the country. The project creates a Green Corridor in the City of Rock, using native Atlantic Forest species to bring the festival audience closer to nature.
More than a temporary experience, the initiative is born with continuity in mind: at the end of Rock in Rio, the seedlings used in the activation, along with others to be planted after the festival, will contribute to the planting of 3,000 native trees in Serra do Vulcão and Tijuca National Park, expanding the forest legacy we have built over the years.
A reminder that nature can also be part of the great gatherings of Brazilian culture.
The different projects carried out over the years, the step-by-step process from seed collection to a new forest, where and how we plant trees, funding models, and the people who make it all happen. Sign up to receive the full material.
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